Our work always has a commercial context, whether it be a business challenge or a market opportunity, and over the years we’ve addressed quite a few. Here are some examples across the six categories we work in.
Communicating terroir, craftsmanship, quality, limited edition status and a brand’s DNA.
Contemporising a brand to attract new and younger consumers, without losing existing ones.
Celebrating a brand’s independence, philosophy, quality and distinguishing features through storytelling and materiality.
Designing limited edition releases for specific markets, such as Global Travel Retail.
Creating compelling merchandising and displays to attract consumers’ attention.
Reversing a decline and re-establishing a brand as a category leader -
a benchmark for luxury and desirability.
Developing a positioning and communications campaign, and a distinctive set of assets to support it.
Creating or redesigning a brand to equip it with distinctive structural and graphic assets, for both the on and off trades.
