Client: Capital Club Dubai
Project: Brand Identity Refresh
The Capital Club Dubai is the UAE’s leading business and social club. It’s situated in the heart of the Dubai International Financial Centre. Its brand identity was looking old-fashioned and at odds with the dynamism and progressiveness of the Club and we were briefed to refresh it and create a look for its marketing and membership collateral.
Having created new master brand assets we then provided the Club’s Marketing Team with a complete set of digital brand assets and brand guidelines, to enable them to implement the refreshed brand identity using local agencies.
Previous Identity
We retained the double C of the existing identity but refreshed the colour palette, changing it from a dowdy dark green and gold to a more stylish and modern grey and orange. We complemented the brand and wordmarque with a series of distinctive patterns, reflecting aspects of the Club’s interior décor and cultural aesthetic, which were then be employed in marketing and membership collateral to give it a layered, quality look.
